A strategist and innovation leader with a focus on corporate innovation, startup ecosystems, and the rapidly evolving role of AI in business transformation. As the founder of Helve, Līva leads complex innovation programs and cross-sector collaboration projects, helping organizations adapt to new technologies with courage and creativity. Recently, her work has increasingly centered on the practical and cultural aspects of AI adoption — particularly in leadership, teamwork, and communication. Līva is a regular conference speaker, a mentor to startup teams, and an advisor to executives.