Edita Pocinaitė-Janickė

The founder of 'Skaitmeninis Dėmesingumas' (Digital Mindfulness), an initiative educating the public on healthier tech habits.

For 15+ years I led and consulted teams of ~100 people, scaling operations, navigating change, and building resilient cultures. Over the last 5 years I’ve focused my career on understanding behavior in digital environments - how our tools shape attention, decision-making, stress, and performance.

I blend an MBA with studies in Practical Psychology and Cyber Psychology to help entrepreneurs, leaders, and teams make clearer decisions with less digital noise. My work integrates organizational development with cyberpsychology to reduce digital stress, strengthen communication patterns, and improve judgment under complexity.

As a lecturer at EDON Academy, I teach Leadership in the Age of AI, Organizational Psychology, and Cyberpsychology.